Digital space has widened to a great extent in the recent years and we are trying to explore the market through marking our presence on its different platforms. This has led the educational institutions to introduce a graduation degree programme in the area of digital marketing to prepare future leaders. The course illustrates the digital policies, strategies and technologies which have led to a transformation in the marketing paradigm as well as led to the growth of digital markets.

How the Programme Helps

The programme analyses the digital challenges and market environments faced with the latest developments in this field for a brighter career ahead. It gives an elaborate view on the online marketing, e-business, new digital tools, social media channels and growing power of associated customers in the digital marketing. It helps aspirants plan, implement and assess the impact of strategies in digital best suited to the current customers who have their conventional marketing and business objectives.

Topics Covered Under This Discipline

The discipline touches upon a number of topics, such as organisation, economics, statistics, mathematics, accounting, communication and computing in business. Apart from these, the discipline stresses upon organisational behaviour, financial and marketing management, understanding digital marketing, e-business and e-commerce, human resource management and internet and related technologies.

Getting Specialised Knowledge in the Sector

There is a lot more to it with subjects like operations and materials management, consumer behaviour and market research taught to students. During the course, aspirants can also get acquainted with social media, mobile and e-mail marketing alongside advertising and sales promotion and logistics and supply chain management. In addition, they are taught about research methodology and report writing, digital media laws, search engine optimization and marketing, web design and development and customer relationship management.

Things to Know Before Concluding

The course concludes with lessons in business policy and strategy, negotiating skills, business intelligence and web analytics, content marketing, digital advertising, entrepreneurship and venture management and project management. To get enrolled, the universities generally lay down the minimum criteria for accepting students. According to it, every student needs to secure at least 45 percent marks at both the secondary and senior secondary level to go for a BBA in digital marketing.

Experiential Learning Through Industrial Visits and Internship

To get admissions, aspirants need to sit for a group discussion and interview that further helps them to crack through the three-year graduate level degree divided into six semesters. Apart from the standard syllabus, aspirants are exposed to the world of digital marketing through an industrial visit and a summer internship for experiential learning. They are also required to take up a dissertation project in this duration which helps the college to assess what all things they have learnt over the three years.